At Collision (Toronto), I led a remote team of five designers and delivered environmental graphics, wayfinding, spatial branding, and large-scale print production for 37,832+ attendees. The event featured global CEOs, and internationally recognised speakers and celebrities. My responsibilities included reviewing all design work for brand consistency, developing allocation plans, preparing production files, coordinating with print suppliers, and supporting on-site installation. I worked closely with event managers to identify opportunities to elevate spaces and create meaningful attendee experiences, including conducting venue walk-throughs to flag improvements for future editions.

Beyond producing a high volume of event graphics, my team was responsible for designing and planning the entire wayfinding system, including printed and app-based venue maps. We also designed more than 1,623 startup boards and delivered branding for over 13 smaller peripheral events of around 250 attendees.